Customisable and collaborative technology products
Our founders
We believe that when the community benefits, the entire ecosystem benefits
Arcual was founded with a mission to put artists at the center of the art ecosystem, offering them greater ownership, transparency, and participation in their careers.
Our blockchain will create a trusted space for information, partnerships, and transactions that empowers our users to fully embrace innovation.
Arcual was born from a shared recognition of a shift in the production of art and the ecosystem that surrounds it. Arcual will offer pioneering technologies that give artists greater ownership, participation and transparency in their careers, and will provide both institutions and galleries the tools to best nurture them.
Maja Hoffmann
Founder LUMA Foundation
Meet our leadership team
Bernadine Bröcker Wieder
CEO
A well-published thought leader on art and tech, Bernadine has a track record of successful entrepreneurial ventures including Vastari, a cloud-based platform to connect museums, producers and collectors for international exhibition collaborations, and Vastari Labs, a museum NFT consultancy. She has facilitated blockchain proof of concepts with Everledger since 2016 and co-organised the first Christie’s Art+Tech Summit in 2018. Bernadine is a member of PAIAM, AWITA and the Worshipful Company of Art Scholars.
Rodrigo Esmela
CPO
Rodrigo is an experienced and versatile product leader specialised in hyper-growth strategies. He started his career as a software engineer and transitioned early into product management, focusing on innovation, finance, e-commerce, and since 2016 on blockchain and DLT products. Prior to Arcual, he held product leadership and innovation roles at Digital Asset, Thomson Reuters, and Citibank.
Michael Schuller
CTO
Michael has extensive experience in setting up new digital products and companies after launching numerous industry-shaping ventures at BCG Digital Ventures. His prior experience includes building software for art galleries and artists at companies like Artlogic, and he is excited to be returning to the art world, which has been a passion of his since studying Fine Art at the Slade School.
Chris Jukes
Director of Finance and Operations
Chris is a highly skilled accountant, with an MBA from Surrey Business School. He has a diverse background, having spent over a decade working in the creative industries, including software development, gaming, publishing, and business leadership. Before joining Arcual, Chris spent 18 months with a multi-disciplinary art studio creating public art installations. He is currently pursuing a part-time Philosophy course at Kingston School of Art.
Ricarda Pietschmann
Director of People and Culture
After obtaining a Bachelor’s Degree from Les Roches Global Hospitality Education, Ricarda’s passion for people led her to dedicate her career to the field of HR. Her experience ranges from the luxury hospitality industry to agency recruitment (Allegis), pharmaceuticals (J&J) and most recently to crypto banking (SEBA Bank). Ricarda now joins Arcual with a clear vision to build and transform it into a workplace of choice.
And 30 more art, tech, and business professionals working to build the future art world with Arcual.
Backed by key industry stakeholders
Luma Foundation
As a leading supporter of artistic creation, the LUMA Foundation plays an integral role in advising Arcual’s ongoing development in their ambition to put artists back at the center of the art ecosystem.
MCH Group
MCH Group, the parent company of Art Basel , provides financing and the strategic expertise of a leading international experience marketing company with a comprehensive services network.
BCG X
BCG X provided the technical experience and engineering to build the Arcual network.
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